![]() What types of optimizations are being done and how often. Outline of your account’s current state for each of the following:ĭoes the account have adequate keywords, adgroups, campaigns (including remarketing), ads, landing pages, tests (A/B on ads and landing pages), tracking, etc… and whether it is meeting and exceeding well-defined micro and macro Key Performance Indicators (KPIs) This finding was only two of the line items from a table in the “Keyword Optimizations - Non-Brand” slide of a 39 slide X-Audit™.ģ0 - 50 page Google slides analysis of your Google Ads account X-Audit™ revealed this mis-step and put in place provisions to maximize impression shares for “manager jobs” therefore optimizing the budget allocated to those keywords. in GameCube Games, Consoles & Accessories. ![]() Simultaneously, it was paying $24 CPL for the phrase match keyword “manager jobs” and achieving a 33% impression share. CLOUDREAM Adapter for Gamecube Controller, Super Smash Bros Switch Gamecube Adapter for WII U, Switch and PC. This illustrated that the comfort level, skillset, and tools in use were inadequate for that accounts needs.ĬPLs and available impressions: Company C was paying $145 cost per lead (CPL) for the broad match keyword manager positions while achieving a 57% impression share for that keyword. We found that while brand campaigns were worked on every day of the week including weekends, the much larger shopping campaigns were seeing changes only 6 days out of the 30. We assessed the level of attention each campaign was receiving and plotted findings on a color coded calendar. brand changes frequency: Company B was experiencing moderate success in the brand ads yet the majority of their spend was allocated to shopping ads which were lackluster in performance. This finding was one of hundreds of such deep search query correlations which help identify profitable search trends and reveal positive and negative ROAS behaviors. how to decorate an unused fireplace, which had a 0.00 ROAS. E.g., pewter christmas ornaments had a 7.83 ROAS vs. a 1.32 ROAS for keywords that are triggered by “Questions” category. Our PPC X-Audit™ is a 30 - 50 page slide deck filled with findings,īoth good and bad, about how your PPC accounts are performing and a complete set of recommendations along with the roadmap on how to maximize their yield.īelow are a few example findings from past PPC Audits:Ĭorrelations of category keywords to ROAS: Company A is seeing a 6.14 ROAS for keywords that are triggered by “Metals” category vs.
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